For the finale, more than 100,000 fans tuned in, handing the show higher ratings than ABC's "Extreme Makeover," the WB's "Starlet" or PBS' "Live From Lincoln Center" in that time slot. In the Bay Area, "Dae Jang Geum," or "Jewel in the Palace," aired this spring, dubbed in Mandarin on the Chinese-language KTSF. Now, the dramas are winning over devotees in the United States.Īs Americans flee network television in droves, Korean dramas are grabbing audience share. Like the ardent horde at the hospital, millions of fans across Asia began tuning to South Korean soap operas in the late 1990s. On location at Chung Ang University Hospital, the crew from "Be Strong, Geum-Soon" on the MBC network was filming the latest installment of a hot South Korean export: television dramas.
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